The French Wardrobe is an online fashion platform that communicates the love for fashion to all fashion followers that appreciate the simplicity of eternal style. The French Wardrobe aims to communicate to readers of all ages and in essence represent the fact that style has no age.
I was asked to create an identity that encapsulates this transition of simplistic style. The use of using different character styles of the same typeface allowed me to emphasise this transition as well as conveying the elegance of the overall brand,
The 'tfw' logo was created in addition to the identity to be used as an overlay on top of all aspirational images within the blog and other online social platforms.